Resumen
The article considers the methods for the traffic demand assessment. The assessment is based on the quantitative characteristics reflecting functioning of urban areas / traffic schedule areas (specific generation of correspondences, daily non-uniformity coefficients, etc.). The suggested method allows for essential decrease of labor intensity at initial data collection and increase of the traffic demand assessment accuracy. Based on the suggested method, the assessment of general, including commercial, attractiveness of an urban area / mass concentration centers (MCC) is possible.