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Bhupen Rabha
Pág. 31 - 39
The Totola Rabhas are a community that has never lived in isolation. They are touched on all sides by other communities and ethnic groups. Therefore, cultural assimilation in the case of the Totola Rabhas is not a new phenomenon. The culture of the Totol...
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QIAN Yongshi
Pág. 54 - 65
AbstractIn today?s world, globalization has developed well, and it is in a potential and relatively stable state in both its depth and breadth. Building cultural confidence while strengthening cultural communication is an important issue facing every par...
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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Mohd Dzelwan Zainal Abidin, Mohd Farid Shamsudin Farid, Khairul Shahida Shabi
The case is written for MBA or senior undergraduate courses on Management and Organizational Behaviour, leadership or strategy implementation. The case can be taught towards the end of a Management course to learn about organization and its behavior. Thi...
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Corinna Sterflinger, Dr Mohd Farid Shamsudin Farid, Dr Shaida Shabi
The case deals with the topic of job satisfaction and shows the result of unsatisfied employees. The case is about a fast growing medium-sized enterprise that fails in adapting the processes and structure of the company to the enormous growth. In the fol...
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