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JOURNAL OF MARKETING RESEARCH
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Vol: 45 Núm: 2 Par: 0 (2008)
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Artículo
ARTÍCULO
TITULO
The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic
Alexander Chernev
Resumen
No disponible
PÁGINAS
pp. 171
NÚMERO
Volumen: 45 Número: 2 Parte: 0 (2008)
MATERIAS
ADMINISTRACIÓN
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IRA-International Journal of Management & Social Sciences
International Journal of Research In Business and Social Science
Journal of Business Studies and Management Review
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