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Luiz Antonio de Camargo Guerrazzi,Marcelo Moll Brandão,Henrique de Campos Junior,Carlos Eduardo Lourenço
Pág. 07 - 27
This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how rese...
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Pág. i
Advances in Business Research is published by the College of Business at the University of Arkansas - Fort Smith. We aim to further the research boundaries of business and business education in all of the related disciplines. Advances in Business Researc...
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Jerrold A. Van Winter
The Bear Claw case study was published in the Journal of Business Case Studies (September/October 2011 issue, Volume 7, Number 5). The case study has been used in marketing and entrepreneurship classes at several universities. Based on feedback from thes...
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Klaus Solberg Søilen
JISIB here presents six new articles. As in the first issue these contributions come from scholars all over the world; from Africa, North America, Asia and Europe. We are very pleased about the diversity of these contributions, also with the fact that we...
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