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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 40 Núm: 1 Par: 0 (2003)
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Artículo
ARTÍCULO
TITULO
Determining the Appropriate Depth and Breadth of a Firm s Product Portfolio
Bordley
R.
Resumen
No disponible
PÁGINAS
pp. 39 - 53
NÚMERO
Volumen: 40 Número: 1 Parte: 0 (2003)
MATERIAS
ADMINISTRACIÓN
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