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Haidar Abdul Afif, Nelly Martini
Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Novia Roudhlotul Janah, Edi Suswardji
Pág. 690 - 697
This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respo...
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Milica Jovanovic,Bojan Krstic,Sandra Milanovic
Pág. 317 - 328
Brand valuation gained in importance in the 1980s, when a difference between the price at which some enterprises are bought and their value, according to the balance sheet, was noticed. Brand value can be considered an intangible asset of an enterprise, ...
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Lindiawati Lindiawati,Indrianawati Usman,Sri Wahyuni Astuti
Pág. 137 - 146
Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing st...
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