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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Fitriani Fitriani, R Muhammad Danial, Kokom Komariah
Pág. 1436 - 1443
The research was aimed at determining the amount of the influence of market orientation and competitive advantage toward sustainability caused by a decline in sales of beverage Small-Middle Enterprises (SMEs) in Sukabumi City. The objects of the research...
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A Restu Maulani, Nor Norisanti, Erry Sunarya
Pág. 125 - 131
The research was aimed at determining the influence of probability and leverage toward tax avoidance during the COVID-19 pandemic implemented on foods and beverages subsector companies registered in Indonesia?s Stock Exchange. The research methods applie...
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Cindy Marceline, Demak Claudia Yosephine Simanjuntak, Claudia Lorenza, Albert Albert
Pág. 557 - 564
The importance of Human Resources needs to be realized by every level of management in the company, in order to improve the company's development. This research was conducted by researchers with the aim of testing and analyzing the influence of communica...
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Oscar Licandro
Pág. 2 - 29
Companies that embrace corporate social responsibility (CSR) tend to adopt certain general practices, such as: establishing social responsibility areas, preparing codes of ethics, publishing social or sustainability reports, joining organizations that pr...
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