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Fatih Konak, Yasemin Demir
Pág. 40 - 48
The Efficient Market Hypothesis, developed by Fama, is a market in which prices reflect the current information and where abnormal returns are not possible. In case the securities value reflects the information fully, the existence of the efficient marke...
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Narges Delafrooz,Marzieh Zendehdel,Maryam Fathipoor
Pág. 254 - 264
Due to vast changes in the marketing world, traditional methods are not enough to meet companies? needs. On the other hand, changing customer communication channels and fragmentation of this communication from supplier to consumer has reduced more and mo...
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Nurhan BABÜR TOSUN, Zeynep Özge KALYONCU
Pág. 87 - 114
Feelings and perceptions of consumers stand out rather than product in marketting efforts that carrying out by brands recently. Thus, marketing communication and brand mascots which are a part of the brand has emerged as the most effective and creative a...
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