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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Wesang?ula Salome Nang?oni, Appolonius Shitiabai Kembu
Pág. 46 - 55
AbstractKenya?s social-economic development blueprint as anchored by vision 2030 envisages growth in the public sector as the hub to its realization. The sector?s infrastructure industry is to quadruple its contribution to GDP. In line with this concern,...
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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Ladifatou GACHILI NDI GBAMBIE,Ousseni MONGBET
Pág. 1 - 22
Sub-Saharan Africa (SSA) countries have benefited for more than fifty years from international aid in the form of loans and/or donations. Nevertheless, they seem not to benefit from these massive financial resources (ODA) they receive because their econo...
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Ebi Omodejesu David Uyi,Ahmet Oguz Demir
Pág. 88 - 100
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