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Paul Agu Igwe, David Gamariel Rugara and Mahfuzur Rahman
The economic advancement of emerging markets such as China, Brazil, and India has been regarded as one of the benefits of a globalized world. This paper revisits and evaluates the Uppsala model to teases out the process, speed, determinants, and challeng...
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K Mercy Makhitha
Pág. 28 - 36
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Rejoice Jealous Tobias-Mamina,Eugine Tafadzwa Maziriri
Pág. 23 - 28
compounds used to boost crop productivity have stimulated consumer and marketer interest in organic food. Organic ingredients are generally viewed as more nutritious, cheaper, cleaner and more environmentally sustainable. Society is currently witnessing ...
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Flip Schutte
AbstractBackground: Globally, business coaching is an unregulated industry that is not yet considered a profession. In South Africa, two of the regulatory bodies, namely Coaches and Mentors of South Africa and the Institute of Management Consultants...
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