Revistas
Artículos
Publicaciones
Documentos
REVISTA
JOURNAL OF MARKETING RESEARCH
TODAS
Inicio
/
JOURNAL OF MARKETING RESEARCH
/
Vol: 49 Núm: 4 Par: 0 (2012)
/
Artículo
ARTÍCULO
TITULO
Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
Norris I. Bruce
Natasha Zhang Foutz
and Ceren Kolsarici
Resumen
No disponible
PÁGINAS
pp. 0 - 0
NÚMERO
Volumen: 49 Número: 4 Parte: 0 (2012)
MATERIAS
ADMINISTRACIÓN
REVISTAS SIMILARES
IRA-International Journal of Management & Social Sciences
Management
Administrative Sciences
Artículos similares
Does Citizen Participation in Local Government Decision-Making Contribute to Strengthening Local Planning and Accountability Systems? An Empirical Assessment of Stakeholders? Perceptions in Nepal
Acceso
Ganesh Prasad Pandeya
Pág. 67 - 98
Citizen participation in local government is usually considered to be an important mechanism for achieving development gains, strengthening local accountability, and empowering citizens. Using exploratory interviews and focused discussions, this study ex...
ver más
Revista:
International Public Management Review
Neural, Genetic, And Neurogenetic Approaches For Solving The 0-1 Multidimensional Knapsack Problem
Acceso
Jason Deane, Anurag Agarwal
The multi-dimensional knapsack problem (MDKP) is a well-studied problem in Decision Sciences. The problems NP-Hard nature prevents the successful application of exact procedures such as branch and bound, implicit enumeration and dynamic programming for l...
ver más
Revista:
International Journal of Management & Information Systems (IJMIS)
Three permanent objectives of information systems planning
Acceso
J. Mende
AbstractSince the top-down/bottom-up clash of the early 1970s, IS planning has been a subject of persistent controversy. The lack of consensus is symptomatic of weaknesses which demand evaluation aid reconstruction of available theory. To provide a stabl...
ver más
Revista:
South African Journal of Business Management
Revistas destacadas
Infrastructures
Informed Infraestructure
BiT
Revista de la Construcción
Ver todas las revistas