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Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
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Khalfan Zahran AlHijji,Nabhan Harith AlHarrasi,Huda Salem Alissaee
Pág. 143 - 150
This study aims to investigate the issue of the role of information in strategic planning and decision making in Omani economic organizations. It also attempts to understand the process and the importance of information in decision making. A qualitative ...
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Pardis Alsadat Seyedmashhadi, Sayyed Abdolmajid Jalaee, Mehdi Nejati, Mohsen Zayandehroodi
Pág. 21 - 36
Opening doors of the economy and moving toward the globalization process increase business transactions, capital mobility and at the same time economies of scale and technology transfer. Naturally, risk spillovers are occurred along with business transac...
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Ronald Jean Degen
Pág. 06 - 22
Wisdom, uncertainty, and ambiguity will always exist in management decisions. One danger for firms lies in managers making decisions based on faulty theories acquired through personal experiences or learned from the experiences of others. Often, these de...
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Evan Stiawan,Tantri Yanuar Rahmat Syah
Pág. 89 - 95
This research?s goal is to measure the influence of promotional benefit towards buying intention moderated the brain?s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to...
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