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Michael Colin Cant,Nadine van Rooyen
Pág. 281 - 287
The digital marketing world has become an everyday part of life for almost all businesses, and many incorporate social media and other electronic media into their strategies. It is also a known fact that many companies do not optimise these electronic me...
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Bojan Krstic,Vladimir Radivojevic,Tanja Stani?ic
Pág. 247 - 260
Mobile telecommunications markets across the world are characterized by a modest number of suppliers and a large number of subscribers. Nevertheless, the degree of market concentration varies from country to country. The purpose of this paper is to estab...
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Atyaf Sami Noori,Kamarul Faizal Hashim,Shafiz Affendi Mohd Yusof
Pág. 226 - 230
The advancement of social media has attracted businesses and firms to adopt and create a new type of commerce known now as social commerce (s-commerce). Within s-commerce, consumer?s loyalty and returning to use have reduced mainly because it is a highly...
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Tanja Janackovic,Slavoljub Milovanovic,Goran Milovanovic
Pág. 59 - 72
The focus of this paper is the transformation of the business model of companies that ensues due to the application of information technology and the transition from traditional to electronic business. A growing number of companies today realize that the...
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shirin osouli ghareh aghaji, ali sanayei
Pág. 2408 - 2417
In this study, we have embarked on identification and studying seminal factors composing e-commerce in Iranian context which has the greatest impact in regulating Iranian market. Factors, studied in this research, are all based on Iranian peoples cultura...
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