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Norazryana Mat Dawi,Ahmad Jusoh,Khalil Md Nor,Muhammad Imran Qureshi
Pág. 239 - 249
Pay TV industry has been experiencing a considerably high growth rate in terms of revenues and subscribers Technological advancement in pay TV services industry inflicts the demands for higher service quality for competitiveness and business success. The...
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Berta Bekti Retnawati,Nuryakin Nuryakin
Pág. 891 - 897
The purpose of this study is to investigate the relationship of customer encountering competence portfolio, relational capital and service excellent customer heterogeneity to enhancing Indonesian pharmaceutical salesperson performance. The context is tak...
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Damon E. Campbell, D. Veena Parboteeah
This study analyzes the distinction, both conceptually and operationally, between behavioral intentions and behavioral goals. This paper recognizes the importance of time orientation in the measurement of behavioral intentions, as defined by Fishbein and...
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Yoshiaki Watanabe
Although marketing researchers pay increasing attention to the co-creation of value, switching costs and customer share, not much is known about their interrelationships. This study extracts prior research by developing a conceptual framework linking all...
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