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ARTÍCULO
TITULO

The Case Study Method and The Methodology of Business History

Bernardo Bátiz-Lazo    

Resumen

In this brief paper I place the case study method within the methodology of business history and in a broader perspectiveof researching business and management. I also illustrate the sue of case studies as a pedagogical tool and itsimplications for the teaching of MBAs in Latin America.Keywords: Business history, method, case study, MBA, Latin America

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