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Vic Benuyenah
Pág. 59 - 66
Contrasting views on whether gifts are undervalued or overvalued have featured in the Western literature. Most previous studies point to gift undervaluation, which leads to receivers re-gifting or returning what they have received from their loved ones. ...
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Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa
Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an...
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Riki Riki,Wahdiyat Moko,Atim Djazuli
Pág. 33 - 42
Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campai...
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Xin Xiao, Chaoyang Fang and Hui Lin
?A picture is worth a thousand words?. Analysis of the visual content of tourist photos is an effective way to explore the image of tourist destinations. With the development of computer deep learning and big data mining technology, identifying the conte...
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Reynaldo Gustavo Rivera, Jazmín Nogaró
Pág. 52 - 69
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.Social marketing offers strategies and tools that allow digital...
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