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Mutiara Sakina,Syaiful Ali
Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&...
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Mihaela Roxana MARCU
Pág. 203 - 224
The purpose of this paper is to contribute to the academic research in the management field, by exploring banking strategies implemented during complex crises, with a focus on the recent pandemic. To improve the comprehension of the economic consequences...
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Ayben Ceyhan,Ugur Yozgat
Pág. 76 - 85
Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to a...
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Rare? MOCANU
Pág. 357
Customer knowledge management has begun to catch momentum due to de fact that companies started to understand the importance of customer knowledge on the overall customer and brand experience even though there is no appreciable consideration in this fiel...
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Katarzyna Nowicka
Pág. 6 - 15
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