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Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?
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Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i...
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Muhammad Fadel Diva,Atik Aprianingsih
Pág. 301 - 311
Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influ...
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Hendro Priyono,Susi Indriyani
Pág. 16 - 22
The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consume...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
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Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Eko Agus Prasetio
Disruptive technology theory receives a lot of attention and has a significant influence on scholars and managers in approaching technology competition. Some studies have formalized the disruptive technology, investigating the mechanism and determinants ...
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