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Juan Carlos Martín, Veronika Rudchenko and María-Victoria Sánchez-Rebull
Although hotels usually have clients from different nationalities, the research analyses the multicultural effects on hotel customers? satisfaction is still scant. This paper aims to contribute to the realm of hotel management by providing interesting ma...
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May Yee Melissa Lau
Pág. 27 - 34
With fierce competition in transnational higher education (TNHE), marketing mix strategies should be adopted to attract students to study the transnational top-up degrees offered in Hong Kong. This research investigates the effects of service marketing m...
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Vidalina De Freitas, Guillermo Yáber, Carlos Zerpa
Pág. 30 - 51
This study proposes a structural model of the causal relationships that organizational, strategic, technological, and implementation factors have with knowledge management (KM) processes, as well as those between KM processes and the implementation facto...
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Chang-Hyun Jin,Jung-Yong Lee
AbstractPurpose: Entrepreneurship can offer a competitive advantage to an enterprise through risky decisions that pay off in the development of innovative products, services and markets in a difficult managerial environment and by moving proactively to d...
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Timothy L. Pett, John Francis, James A. Wolff
Pág. 46 - 59
This paper examines the role that learning orientation plays with respect to entrepreneurial orientation, market orientation, and, ultimately, the performance of small and medium-sized enterprises SMEs. Previous research indicated mixed findings in regar...
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