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Ganesh Prasad Neupane
Pág. 238 - 244
The purpose of this paper is to analyze the moderating effects of heuristics on the relationship between asset specificity, formal contracting/relational contracting and value creation. More importantly, this paper explores the role of heuristics on the ...
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João Carvalho Santos,Hortênsia Karl Barandas,Francisco Vitorino Martins
Pág. 93 - 118
A wealth of research has addressed the internationalization of firms using different theories and conceptual perspectives. This paper examines the extant research on internationalization specifically delving into seven streams of research: Market Power, ...
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Luiz Antonio de Camargo Guerrazzi,Marcelo Moll Brandão,Henrique de Campos Junior,Carlos Eduardo Lourenço
Pág. 07 - 27
This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how rese...
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Thomas B. Whalen
Recent popular literature has spawned an ever increasing amount of leadership and management advice on how to manage, lead, and institute organizational change. While some of this advice may be effective, the literature has shown that the majority of org...
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Cleiciele Albuquerque Augusto,José Paulo Souza,Silvio Antonio Ferraz Cario
Pág. 93 - 108
The purpose of this article was to understand how the theoretical assumptions of the micro analytical level of New Institutional Economics (NIE), encompassing the Resource-Based View (RBV), the Transaction Cost Economics (TCE), and associated to the Econ...
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