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Marizélia Rodrigues Costa Ribeiro,Antônio Augusto Moura da Silva,Thyago Rusevelt Moraes Matteucci
Pág. 397 - 406
Nascimento pré-termo enquanto problema de Saúde Pública sobre o qual muito se fala em serviços de Obstetrícia e Pediatria e pouco se pesquisa e se previne no Brasil. Este artigo discute as principais razões para o nascimento prétermo ser considerado prob...
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P. F. Hugo,S. S. Loubser
AbstractManaged healthcare, in the context of this study, is defined as a series of management interventions in the healthcare supply chain, aimed at promoting appropriate and necessary care at a cost which is affordable to the consumer. It has evolved p...
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H. G. Clarke
AbstractThe author argues that traditional market research techniques such as consumer 'intention to buy' surveys fail to predict consumer behaviour because the underlying assumptions that man is rational, aware of his wants and preferences, and consiste...
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