Inicio  /  MANAGEMENT SCIENCE  /  Vol: 51 Núm: 9 Par: 0 (2005)  /  Artículo
ARTÍCULO
TITULO

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Srinivasan    
V    
Park    
Chan Su    
Chang    
Dae Ryun    

Resumen

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