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Nerio Ramón Olivar Urbina
Pág. 127 - 142
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was conducte...
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David Eshun Yawson
Pág. 50 - 62
The intense competition that small businesses encounter in business has elicited interventions and supports for small and medium enterprises (SMEs) to engage in marketing with cutting-edge consumer information which will enable them compete in their mark...
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Mulyanto Nugroho,Mario Sarisky Dwi Ellianto,Yusuf Eko Nurcahyo
Pág. 179 - 184
The integration of computerization in the company allows the groove and access to information in the company can quickly and accurately are reinforced on all fronts. The integration of computerized currently used large companies to compete and develop is...
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Enrico C. Mendoza
Pág. 74 - 81
The level of competition among companies nowadays have intensified even further. Companies compete not only with domestic entities but with international and global companies as well. In view of this, there is this never-ending pursuit of that comp...
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Laura Angelica Gutierrez Posada,Altaf AlDhafiri,Hajar Al Shalahi,Abdaluziz Alshowaier
Pág. 132 - 136
In Malaysia, automotive trade is rapid growing industry. It is considered as the one of most important manufacturing industry sectors. Automotive industry is considered as the one of the crucial industries by the Malaysia government. According to the gov...
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