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Abdulvahap BAYDAS, Murat BAYAT, Mehmet Emin YASAR
Pág. 370 - 404
Mobile marketing has introduced significant changes to the business world, making it easier to access personalized messages at any time and place. This research was conducted to determine the factors that affect consumer choice for mobile marketing appli...
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Hala M.Y. Diebes,Raed A.M. Iriqat
Pág. 31 - 40
The aim of the research is to identifying the role of social media in building customer relationships; the study also aims at using social media as a strategic marketing tool for telecom companies. The researcher used Jawwal as a case study in the aspect...
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Luciane Pereira Viana
Pág. 173 - 184
Este artigo aborda a importância da utilização de novas tecnologias nas estratégias de marketing como meio de incentivar a inovação e conectividade. Baseada nos estudos de Kotler e Armstrong (2015), Rocha, Pereira e Barros (2014), Miller (2013), Schumpet...
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Servet Gura, Kriselda Gura
Pág. 78 - 87
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P. K. Paul,A. Bhuimali,Kalishankar Tiwary,P. S. Aithal,R. Rajesh
Pág. 91 - 98
Business in today?s age changing rapidly, there are many reasons for this kind of transition of business houses and corporate bodies. Moreover, people in today?s age are using more online and digital means for the business and thus overall business syste...
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