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Jelena Minovic, Marija Lazarevic ? Moravcevic, Isidora Beraha
Pág. 16 - 26
The main objective of the paper is to identify the sources of competitive advantage of small and medium-sized enterprises in Serbia. Gaining a competitive advantage is the key priority of market-oriented enterprises regardless of their size and sector. S...
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Carlos Eduardo Carvalho,Carlos Ricardo Rossetto
Pág. 59 - 73
Considering the concernment that the strategy area has about the environment and its impact on organization, this paper discuss about the environment mensuration. Its aim is build and validate scales of mensuration of the perceived dynamism, complexity a...
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Atul Gupta, Joe Prinzinger
Apples central business model has not changed since the companys emergence in the late 1980s. While being a leader in consumer electronics innovation, Apple has reliably produced proprietary hardware and software, which has provided the company a compet...
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Michael Pepe
Consumer research is a key component of retail strategy and a major facilitator in the formation of a competitive advantage (Devlin, Birtwistle & Macedo, 2003). A sophisticated research approach that contributes a meaningful understanding of the dynamics...
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