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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Eduardo Ortega, Gabriela Pedro Gomes, Neuza Ribeiro and Daniel Roque Gomes
The tourism industry has been distinguishing itself by promoting economic benefits and contributing to the creation of employment and opportunities in the country. This paper aims to investigate and analyze the impact of symmetric internal communication ...
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Wajid Ali, Ambiya and Devi Prasad Dash
The rising concern about gender inequality among the economies in South, South-East, and Eastern Asia motivates us to study the context of gender development in terms of bridging gender disparity. To show the impact, the data has been extracted from vari...
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Leonidas Efthymiou, Ambika Kulshrestha and Sandeep Kulshrestha
At the intersection of digitization and sustainability, the current article explores the application of environmental, social, and corporate governance (ESG) in the service sector in India. The analysis draws on findings collected through questionnaires ...
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Najib Bouzakhem, Panteha Farmanesh, Pouya Zargar, Muhieddine Ramadan, Hala Baydoun, Amira Daouk and Ali Mouazen
Because of the COVID-19 pandemic, the world has experienced major technological and procedural changes that will continue in the post-pandemic age. For this reason, firms are expected to learn from such an unprecedented experience and ensure that the man...
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