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Lily Suhaily,Syarief Darmoyo,Sinta Boentoro,Eleonaora Anasthashia
Pág. 13 - 25
The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived qua...
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Athaya Tsamara Zahra
Pág. 1 - 12
This study specifically discusses the relationships between consumers? environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward ?green? restaurant. Such a study is important because behavioral...
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Asep Rokhyadi Permana Saputra,Tulus Haryono,Wisnu Untoro
Pág. 52 - 61
The strategy is now essential for a company, especially in the dynamic era as it is today. A good strategy is needed to overcome the business issues, but it must also prioritize environmental factors. The strategy used in this study was adopted from gene...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Ni Luh Bayu Okadiani,Ni Wayan Eka Mitariani,I Gusti Ayu Imbayani
Pág. 69 - 74
This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for...
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