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Mohamad Taghi Toghraee,Mahsa Monjezi
Pág. 67 - 73
Up to now, no evaluation has been made about crucially main impacts of entrepreneurship and entrepreneurial approaches to the support of creative and cultural economy in developing countries. Great potentials of cultural industries are not still utilized...
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Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz
Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar...
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Olivier Mamawi
This study shows how a business can identify the networks allowing to form coalitions to obtain French procurement contracts. To this end, we have represented, by a graph, the 2008 co-branding system. We have detected, in this graph, 1360 strategic netwo...
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M. Reyneke
AbstractWhile branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective. In this exploratory study, we make use of the c...
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