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Sumaryanto Sumaryanto,Erni Widajanti
Pág. 382 - 397
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and inc...
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Ma. Janice J. Gumasing, Yogi Tri Prasetyo, Satria Fadil Persada, Ardvin Kester S. Ong, Michael Nayat Young, Reny Nadlifatin and Anak Agung Ngurah Perwira Redi
This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use o...
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Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the ...
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Nguyen Phong Nguyen
Adopting a coopetition framework and a qualitative study using depth-interviews of mid- and top-levels managers in Vietnamese business organisations, this study examines the potential significance of different coordination mechanisms (decentralisation, f...
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Mariarosaria Lombardi and Marco Costantino
Food waste (FW) is always considered as one of the main challenges for the planet Earth in terms of ethical and social impacts as well as economic and environmental ones. In September 2015, the UN launched the Agenda for 2030 for sustainable development,...
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