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Katarina Gubiniova,Gabriela Pajtinkova Bartakova
Pág. 300 - 307
Satisfying customer needs in order for an organisation to achieve a defined profitability on the one hand and to have satisfied customers on the other has been characteristic of traditional customer-oriented approaches to marketing management. Hypercompe...
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Irina Vasilevna Koval,Oksana Yuryevna Vinichuk,Svetlana Evgenievna Savostina
Pág. 74 - 83
The article substantiates that the key element influencing the volume and structure of production of milk with specific fat content is well-organized dairy plant procurement. Its effectiveness depends on the principles of combining certain factors that d...
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Medha Srivastava,Alok Kumar Rai
The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since its the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm....
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Gillian Coote Martin
Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the fir...
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Sava Cavo?ki, Aleksandar Markovic
Pág. 13 - 24
This paper discusses the application of ABMS ? agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. By linking th...
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