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Simona Salyova,Janka Taborecka-Petrovicova
Pág. 83 - 91
In the context of highly competitive global markets, changing customer needs, increasing dynamics of business environment, growing quality of products and the other factors managers try to identify and apply the most suitable and effective theories whose...
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Kim Bokyeong, Yoon C. Cho
The sharing economy is in the embryonic stage of its development, and empirical research has rarely studied issues in the sharing economy. This study examines the impacts of justice dimensions and perceived values on intention, satisfaction, and loyalty ...
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Gafar Olanrewaju Yusuf,Inda Sukati,Ifu Andenyang
Pág. 217 - 223
The present paper is primarily aimed at determining the influence of internal marketing on customer orientation of Nigerian banks? employees. It specifically seeks to determine the impact of internal marketing practices on customer orientation of Nigeria...
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Sharon Rudansky-Kloppers
Online shopping has increased significantly worldwide in the last few years. South Africa is no exception, but although this country has experienced an increase in online shopping, it seems to lag behind the rest of the world where this development is co...
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Cindy Erdis, Michael du Toit
The restaurant industry is rife with customers experiencing unacceptable levels of customer service, resulting in many customers often deciding to take their patronage elsewhere. Marketing researchers have long been investigating the influence of family ...
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