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Tatjana Ivanovic, Sonja Ivancevic
Pág. 53 - 63
Research Question: The purpose of this paper is to determine whether the number of jobs the Millennial generation intend to change during their career is larger than that of previous generations; to compare the Millennials? intention to leave their curre...
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Manuel Rodríguez-Díaz, Rosa Rodríguez-Díaz and Tomás F. Espino-Rodríguez
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Peter Dorcak, Ingrid Dorcakova
Pág. 1 - 4
The meaning of the concept of online reputation management is constantly growing, more so in today's competitive business environment, where proper setup can contribute to the overall prosperity, as well as affect the market value of a company. There are...
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Hasnizam Shaari,Intan Shafinaz Ahmad
Pág. 209 - 215
Brand commitment studies had gained considerable attention in today?s marketing practices. Sustaining the brand competitive advantages become challenging especially in the context of digital marketing. Development of Web 2.0 that enable...
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Chatpong Tangmanee, Chayanin Rawsena
Pág. 1 - 11
Success in electronic commerce relies greatly on customer trust. While other studies have examined various factors affecting online customer trust, few have investigated the joint effects of perceived risk and website reputation on purchase intention usi...
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