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Liwei Duan, Qiyuan Peng, Yinying Tang
Pág. 416 - 424
Railway shippers? preferences heterogeneity is caused by their attitudes and perception towards attributes of various rail freight services, and is differentiated amongst shippers. Random Parameter Latent Class (RPLC) model is applied to elicit Chinese r...
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Juan David Rodriguez Cote, Marco Diana
Pág. 2552 - 2565
This paper presents a new market segmentation study of travellers based on measures of multimodality attitudes and behaviours. The study involved a sample of researchers and clerical workers of the French national transport research institute to allow fo...
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Francisco Diez-Mesa, Rocío de Oña, Juan de Oña
Pág. 234 - 241
Market segmentation can help transit operators to identify groups of passengers that share particular characteristics and specific needs and requirements about the service. Traditionally, socioeconomic variables have been used to perform a simple segment...
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Jesús Muñuzuri, Luis Onieva, Pablo Cortés, José Guadix
Pág. 93 - 104
The use of multi-actor multi-criteria methodologies is widely accepted to evaluate city logistics policies and measures. We have applied this procedure to the proposal of implementation of two alternative measures in a fresh food market in the Seville ci...
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Ashishkumar Singh,Grace W Rumantir
This paper proposes the application of clustering and classification techniques on finding groupings of retailers who use the Electronic Funds Transfer at Point Of Sale (EFTPOS) facilities of a major bank in Australia. The RFM (Recency, Frequency, Moneta...
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