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May Portuguez-Castro
In recent years, the concept of open innovation has garnered interest among companies due to its potential for generating new models and practices. This study aimed to explore the potential of open innovation for co-creation in entrepreneurship. To achie...
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Katarína Gubíniová, Thorsten Robert Moller, Silvia Trelová and Malgorzata Agnieszka Jarossová
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the wor...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Richard Egan and Drea Zigarmi
This empirical study on employee perspectives of latent leader value orientations (LVOs), employee psychological job states, and work intentions deployed an online survey to 944 employees within global organizations. Empirical analysis using structural e...
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Eduardo Ortega, Gabriela Pedro Gomes, Neuza Ribeiro and Daniel Roque Gomes
The tourism industry has been distinguishing itself by promoting economic benefits and contributing to the creation of employment and opportunities in the country. This paper aims to investigate and analyze the impact of symmetric internal communication ...
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