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Amy MacMillan
This two-part case study provides a realistic, thought-provoking, and mildly entertaining venture into the world of new product launches. Structured questions are posed at the end of each case, with suspense and information building from Case A to ...
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Maria A. Gureva,Andrey V. Kirillov,Mikhail V. Vinichenko,Aleksandr V. Melnichuk,Yulyia A. Melnychuk
Pág. 147 - 153
The development, introduction of new products are important for companies as means of improving the competitiveness and the elimination of the company depending on the discrepancy between the life cycles of products. In modern conditions, the product upd...
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Sean Wise, Madelon Crothers
Debbie Travis, awarded the titled Reigning Queen of Renovations by TV host Regis Philbin, is an international television personality, best-selling author, interior designer, syndicated newspaper columnist and, most importantly, a beloved entrepreneurial ...
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Larry Stimpert,Irene Duhaime
Pág. 62 - 72
The study reported here sought to develop top managers' beliefs about the management of diversification and to determine whether these beliefs are associated with key decisions. The study identified three broad sets of beliefs or orientations about the m...
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Aya S. Chacar, Krishnamurthy Surysekar
Geographic decentralization of the new product development (NPD) process is seen by many as a necessary means to increase innovation and its cost-effectiveness. Decentralization promotes innovation in many ways, especially by allowing better access to lo...
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