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Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta
Pág. 53 - 62
Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th...
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Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza
Pág. 105 - 113
The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ...
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Sanna Joensuu-Salo, Kirsti Sorama, Anmari Viljamaa and Elina Varamäki
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P. K. Shukla, Monica Shukla, Yatri Shukla
This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups. The United States hot beverage cup lid industry is highly con...
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Raj V. Mahto, Saurabh Ahluwalia, Dmitry Khanin, Steven T Walsh
Pág. 18 - 30
Advancing prior research on the key determinants of firm financial performance, we identify the internal performance-enhancing strategies (i.e., raising employee commitment and investment in employee training) and external performance-enhancing strategie...
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