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Jacqueline D. Ifield and Chia-Han Yang
The structure of multilateral financial partnerships has many relationship challenges, which need to be solved to positively impact sustainable human development. There is a lack of understanding in the development relationship between the so-called deve...
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Wahdiyat Moko,Dunga Dwi Barinta,Cicik Retno Wati
Pág. 29 - 44
This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is t...
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Zui Chih Lee,Mengsteab Tesfayohannes,Min Jon Kuo
Pág. 36 - 54
In this demanding and diversified social commerce market met by consumers? quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company?s bra...
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Hala M.Y. Diebes,Raed A.M. Iriqat
Pág. 31 - 40
The aim of the research is to identifying the role of social media in building customer relationships; the study also aims at using social media as a strategic marketing tool for telecom companies. The researcher used Jawwal as a case study in the aspect...
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Alet Verster,Daniël J. Petzer,Nicole Cunningham
AbstractBackground: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term comp...
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