|
|
|
|
|
Katarína Gubíniová, Thorsten Robert Moller, Silvia Trelová and Malgorzata Agnieszka Jarossová
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the wor...
ver más
|
|
|
|
|
|
|
|
|
Lucia Laginová, Michal Hrivnák and Jana Jarábková
Alternative food networks (AFNs) represent local food systems and short supply chain networks alternative to global food systems. These networks are often developed within rural?urban interfaces and take various forms, due to the high propensity towards ...
ver más
|
|
|
|
|
|
|
|
|
Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
ver más
|
|
|
|
|
|
|
|
|
Cícero Eduardo Walter, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso and Bruno Barbosa Sousa
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers...
ver más
|
|
|
|
|
|
|
|
|
Adrián Csordás, János Pancsira, Péter Lengyel, István Füzesi and János Felföldi
The traditional global food supply chains are not just complex, but they do not support the sustainability of agriculture. The business models with the greatest growth potential are those that would allow consumers to buy more directly from producers. Be...
ver más
|
|
|
|