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Tom Bramorski
While a growing number of companies are embracing analytical metrics to measure the performance of their critical business processes, many neglect to apply the same mathematical rigor to their marketing efforts. This paper examines how to apply a discipl...
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David M. Gilfoil, Charles Jobs
Web 2.0 has enabled a whole new way for companies, user communities and others to engage each other. Social Media (SM) platforms (i.e. blogs, micro-blogs, social networks, video/photo upload sites), in particular, comprise a flourishing new set of eWOM a...
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M. Denner,H. Oosthuizen
AbstractThis paper explores the transferability and application of business-driven strategic thinking to that of a public sector context, namely national mapping organisations. These organisations exist throughout the world because the economies of the w...
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T. O. Asaolu,O. Oyesanmi,P. O. Oladele,A. M. Oladoyin
AbstractThe privatisation and commercialisation Decree No. 25 of 1988 (amended 1999) which provided the legal backing for the Technical Committee of Privatisation and Commercialisation (TCPC), began the major paradigm shift in the conceptualisation of pu...
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L. McCarney,D. Petkov,R. Ross
AbstractThe purpose of this research is to provide a framework for prioritizing the factors that affect whether or not personal computers (PCs) are upgraded. The implications of this may influence product development, manufacturing and marketing. The mod...
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