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Mornay Roberts-Lombard,Mercy Mpinganjira,Goran Svensson
AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of...
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Krishna Kistan Govender
Pág. 191 - 200
Since poor service delivery has been linked to the inability to build a desired culture driven by inter-alia, a lack of vision and leadership, this article reports on a study which explored the above relationship by conducting a survey among a convenient...
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Bakae Aubrey Mokoena, Manilall Roy Dhurup
Market orientation has been illuminated as a critical component in shaping an institution?s success. While marketing orientation is embedded within the philosophical foundation of marketing, its operationalisation does not automatically translate in univ...
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Lineo W. Dzansi, Crispen Chipunza, Mabokang Monnapula-Mapesela
Service delivery in South Africa has of recent been marred with much criticism and citizens? dissatisfactions evidenced by protests across the country, especially in different municipal areas. While the South African central government recognizes the imp...
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Vinothan Naidoo
Pág. 23 - 42
South Africa?s political transition to democratic rule was the catalyst for ambitious public sector reform efforts, which sought to restructure the organisational and personnel profile of the state. A key aim of this process was to enhance the state?s ma...
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