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Afra Nazhirah, Annisa Rizki Khairan, Mukhamad Najib
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Milica Jovanovic,Bojan Krstic,Sandra Milanovic
Pág. 317 - 328
Brand valuation gained in importance in the 1980s, when a difference between the price at which some enterprises are bought and their value, according to the balance sheet, was noticed. Brand value can be considered an intangible asset of an enterprise, ...
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Rupali Chaurasiya,Rudresh Pandey,Priyanka Verma,Xin Hui Kek,Daisy Mui Hung Kee,Xin Yi Yeoh,Pei Jia Wah,Regina Rokiah
Pág. 66 - 72
MTR Foods is a well-known brand in the world for its packaged foods especially ready-to-eat meals. The purpose of this study is to determine the factors affecting the purchase decision of India?s and Malaysia?s consumers against the ready-to-eat (RTE) ma...
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Alviccenia Lailatul Mukaromah,I Gusti Ngurah Agung Eka Teja Kusuma,Ni Putu Nita Anggraini
Pág. 75 - 83
Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this st...
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Subaebasni Subaebasni,Henny Risnawaty,A.R. Arie Wicaksono
Pág. 90 - 97
The purpose of this study was to determine the effect of brand image, service quality and price both partially and simultaneously to the customer satisfaction and the impact of customer satisfaction on customer loyalty. Using quantitative research method...
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