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Jaroslaw Brodny and Magdalena Tutak
The growing and expanding zone of the free-market economy results in increasing competition in the global market, which leads companies to seek and implement solutions that will give them a competitive advantage. The authorities of countries and regions ...
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Jaroslaw Brodny and Magdalena Tutak
Growing competition in the education economy has caused companies to look for new innovative solutions that can increase their competitiveness. These processes practically concern the whole world, and the development of new technologies that are related ...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Mohamed Ali Hedhili,Sami Boudabbous
Pág. 36 - 41
The globalization of markets, the intensity of competition, and the evolution of technology have led to the appearance of new organizational forms based on projects. Faced with these changes, companies are forced to review and rethink their human resourc...
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Mustapha Yusuf Ismaila, Issa Binta Oziohu
Pág. 19 - 34
The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that ...
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