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Carlos Elder Maciel de Aquino,José Everardo Alves Pereira,José Odalio dos Santos,Alexandre Franco de Godoi,Fernando de Almeida Santos
Pág. 29 - 42
The goal of the research is to analyze the stock returns of Cielo SA based upon its intraday data to capture the influence of relevant facts on the share price and trading volume, at the early hours after the disclosure. The Efficient Market Hypothesis (...
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Dr. Alka Maurya
Pág. 13 - 18
Multinational Companies in a bid to increase their revenue and profit are now eyeing the emerging markets. Considering the saturation in the urban market they are now targeting the consumers in rural markets of emerging economies. Lowering price by redu...
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Ivan Milenkovic,Branimir Kala?,Jelena Andra?ic
Pág. 105 - 115
Monetary policy is an important segment of the economic policy of each country where inflation and monetary aggregates represent its significant components. Their movement reflects the trends in the volume of money and the price level which is of great r...
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Stephen Leybourne
Pág. Article 50
This case study was developed from an actual scenario by Dr. Steve Leybourne of Boston University. The case documents the historical evolution of an organization, and has been used successfully in courses dealing with organizational and cultural ch...
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Marlize Terblanche-Smit, Ronel du Preez, Tiaan van der Spuy
Branded advertising, a foundation of brand-building efforts, seek to persuade consumers to select a specific brand over a competitor brand. The objective of this study was to examine the effectiveness of branded advertising in the alcoholic beverage indu...
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