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Indrani Sengupta
Markets, a very broader term in economics and has a wider perspective. It?s an amalgamation of buyers and sellers of a product and the spread between them. The transactions for commodities may be also through letters, telegrams, telephones, internet etc....
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Evelyn Wijaya, Puspa Marantika Ariyani
Pág. 283 - 296
Right now the amount of bank in Indonesia has reached 115 bank (OJK). Increasing number of bank has impact to increasing level of competition. Marketing becomes one of important activity in the company to keep the company existency to develop and get a p...
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Chinmoy Ghosh
Pág. 22 - 25
Strategy generally known as a coherent set of actions aimed at gaining a sustainable advantage over competition improving position vis-à-vis customers or allocating resources. Tactical planning refers to short-range planning that is oriented towards oper...
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Doug Nay,Denise T Ogden
Pág. 1 - 14
In our global business environment, short term profit focus, stock price fluctuations, global competition and disruptive technological change tempt leadership toward disregarding corporate social responsibility and in many cases behaving unethically. The...
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Helen Aldila Saputri,Widyo Nugroho
Pág. 83 - 93
J&T Express is one of the companies engaged in the provision of logistics services in the form of delivery of documents and goods that can compete with senior companies. One marketing strategy undertaken by a J&T Express company is to use a Brand Ambassa...
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