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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 69 - 78
People's clothing preferences are changing with the rapid development of technology. Success of firms requires knowledge of the target audience in global market. It is necessary to determine the factors that affect consumer attitude and behaviour. The pu...
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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 23 - 42
The objective of this study was to determine the factors that affect the cell phone purchasing behavior of young people between the ages of 18-25. In this regard, factor analysis was applied to the data acquired via face-to-face survey method from 400 st...
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Sinan ALÇIN
Pág. 75 - 85
Unlike physical goods, intangible goods are the goods which cannot be touched. Due to fast growing information technologies, the share of intangible goods within total consumption increases gradually. From image and sound files stored and sold in electro...
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Farah Bonita
Abstrak___________________________________________________________________Keterbatasan dalam pemasaran, bahan baku serta tenaga kerja pada industri kecil kerajinan batikdi Kota Semarang, mengakibatkan industri tersebut tidak dapat berkembang dengan baik,...
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Eugenia Harja
Bacau public university, represented by the ?Vasile Alecsandri?University from Bacau, is the third such center in the region. With more than 7400 students, it represents 7.5% of North-East Region and 1.1% of the total country. The number of students regi...
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