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Mazuri Abd Ghani,Aida Othman,Nor Asmahani Ibrahim,Wan Zulqurnain Wan Ismail
Pág. 1026 - 1033
This study aims to investigate the effect of relationship marketing components (trust, bonding, shared values, communication, empathy and reciprocity) on marketing effectiveness in Malaysian star-rated hotels. The data are based on findings gathered from...
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Gillian Coote Martin
Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the fir...
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Mohammad Al Motairi, Soad Al Meshal, Aftab Alam
Pág. 1662 - 1670
Online banking is one of the main functions of modern banking in existing banking operations across the globe. Online banking operations improve the performance of the banking industry and helps customers to reduce their transaction costs. This study aim...
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Jeffrey R. Moore, Lee E. Kizer, B. Philip Jeon
This study examined the link between the consistency of self-evaluation versus peer-evaluation of managers skills and the level of relational stress in an organization and was based on two models: (a) the Competing Values Framework (CVF), which measures ...
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G. D.I. Barr,B. S. Kantor,C. G. Holdsworth
AbstractThis paper investigates the relationship between the returns of the ALSI Top 40 companies and changes in the Rand-Dollar exchange rate. Each of the Top 40 companies was grouped, a priori, according to their global positioning vis-à-vis income and...
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