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Aman Ullah, Khairullah Khan, Aurangzeb Khan and Shoukat Ullah
The trend of E-commerce and online shopping is increasing rapidly. However, it is difficult to know about the quality of items from pictures and videos available on the online stores. Therefore, online stores and independent products reviews sites share ...
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Andrea Ponti, Ilaria Giordani, Matteo Mistri, Antonio Candelieri and Francesco Archetti
Large retail companies routinely gather huge amounts of customer data, which are to be analyzed at a low granularity. To enable this analysis, several Key Performance Indicators (KPIs), acquired for each customer through different channels are associated...
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Richard Orozco and Philipp Grundmann
New business opportunities based on grassland and green fodder present a promising avenue to realize the transition towards a circular and sustainable bio-based economy. Yet, such potential remains largely untapped and grass-based products and businesses...
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Peter Schnell
A target group-oriented communication strategy is decisively responsible for a company's success. Consequently, addressing the potential target group in all communication sectors could enable a valuable competitive advantage. To verify if companies withi...
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Nadia Fava, Valentina Rosa Laganà and Agata Nicolosi
The pandemic has accelerated the search for innovative product/process/service solutions in city markets as well as the search for ?open innovation challenges? more in line with current needs. The aim of the research is to understand the adaptation mecha...
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