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JOURNAL OF MARKETING RESEARCH
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JOURNAL OF MARKETING RESEARCH
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Vol: 42 Núm: 3 Par: 0 (2005)
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Artículo
ARTÍCULO
TITULO
Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions
Rui (Juliet) Zhu and Joan Meyers-Levy
Resumen
No disponible
PÁGINAS
pp. -
NÚMERO
Volumen: 42 Número: 3 Parte: 0 (2005)
MATERIAS
ADMINISTRACIÓN
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Aldrich, H. (1999). Organizations Evolving. Thousand Oaks, Sage Publications, London.Abelson, R.P. & Black, J.B. (1986). Introduction. In: J.A. Galambos, R.P. Abelson, and J.B. Black (Eds.), Knowledge Structures. Hillsdale, NJ: Lawrence Erlbaum Associate...
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