Resumen
Everyday a constant stream of data is generated as a result of social interactions, Internet of things, e-commerce and other business processes. This vast amount of data should be collected, stored, transformed, monitored and analyzed in a relatively brief period of time. Reason behind is data may contain the answer to business insights and new ideas fostering competitiveness and innovation. Big Data technologies/methodologies have emerged as the solution to this need. However, being a relatively new trend there is still much that remains unknown. This study, based on a risk and benefits perspective, uses the theory of planned behavior to develop a model that predicts the intention to adopt Big Data technologies.