|
|
|
|
|
Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
ver más
|
|
|
|
|
|
|
|
|
Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin
Pág. 275 - 280
|
|
|
|
|
|
|
|
|
Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
ver más
|
|
|
|
|
|
|
|
|
Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
ver más
|
|
|
|
|
|
|
|
|
Galina Ilieva, Tania Yankova, Margarita Ruseva, Yulia Dzhabarova, Veselina Zhekova, Stanislava Klisarova-Belcheva, Tanya Mollova and Angel Dimitrov
The objective of this study is to investigate and determine factors influencing user perception and acceptance of electronic government services in the context of technological advancements. The research focuses on classifying the main features of e-admi...
ver más
|
|
|
|